![]() ![]() ![]() But The Challenger Sale seemed to contradict this. In our view, building relationships always started with listening (the “L” in LUCK). Many years before reading the book, we had developed The LUCK Principle(TM) based on what we had learned about business relationships (with customers, employees and leaders). The Role of Listening in The Challenger Sale Process ![]() In the process, we developed a template that we use to develop our own Challenger Sale presentations - you can download it using the link at the end of this article. After reading The Challenger Sale some of my concepts about sales were … challenged.īut after reading, discussing, researching and trying, I am now a believer.
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